Table of Contents

1.Executive Summary

2.Market Overview & Methodology

3.Top Brand Market Share

4.Detailed Flavor Analysis by Leading Device

• 4.1 PEBBLE 6000 (FLUM) - The Market Leader
• 4.2 BC5000 (ELFBAR)
• 4.3 FLOAT 5% NICOTINE (FLUM)
• 4.4 TI7000 (FUNKY REPUBLIC)
• 4.5 OS5000 (LOST MARY)
• 4.6 VAPEPIE AG 15000 PUFFS

5.Key Insights & Strategic Implications

6.Disclaimer & Data Source

1. Executive Summary

Analysis of 4,545 discarded disposable vape devices in California during Q2 2024 reveals a market overwhelmingly dominated by FLUM. The PEBBLE 6000 device alone captured one-third of the entire market. Fruit and menthol blends, particularly "Blue Razz Ice," lead flavor preferences. This data provides crucial insights for brands and traders targeting the US market, highlighting successful product strategies and evolving consumer tastes critical for competitive positioning.

2. Market Overview & Methodology

This report details the California disposable vape market landscape for Q2 2024. Findings are derived from VAPEPIE analysis of 4,545 discarded device samples collected within the state. The study identifies leading brands, their market share, and the specific flavor preferences associated with their top-selling devices.

3. Top Brand Market Share

The California disposable vape market is characterized by significant concentration. The top five brands collectively hold a commanding position:

• FLUM demonstrates exceptional dominance, holding a 42.8% market share – significantly larger than its closest competitors combined.
• The leading individual device, FLUM's PEBBLE 6000, commands a remarkable 33.3% share of the total California market.

4. Detailed Flavor Analysis by Leading Device

4.1 PEBBLE 6000 (FLUM) - 33.3% Total Market Share

This flagship device defines the market. Its flavor distribution is diverse but highlights clear winners:

• Blue Razz Ice: 2.2%
• Sour Apple Watermelon: 2.0%
• Strawberry Mango: 1.9%
• Cool Mint: 1.8%
• White Gummy: 1.8%
• Icy Mint: 1.7%
• Arctic Freeze: 1.7%
• Strawberry Banana: 1.3%
• Strawberry Watermelon: 1.2%
• Juicy Watermelon: 1.2%
• Cherry Berry: 1.1%
• Aloe Grape / Aloe Watermelon / Berry Watermelon Ice / Blueberry Mint / Peach Ice: 0.9%-1.0%
• Passion Fruit Kiwi / Mango Ice / Crisp / Strawberry Watermelon Apple: 0.8%
• Other Flavors: 7.7%

Key Trend: Berry-Menthol combinations (especially Blue Razz Ice), Watermelon variants, and straightforward mint/menthol flavors are highly popular. Complex blends like Strawberry Watermelon Apple also have traction.

4.2 BC5000 (ELFBAR) - 9.8% Total Market Share

• Watermelon Ice: 0.5%

• Fuji Ice (Apple): 0.5%

• Watermelon Bubblegum: 0.4%

• Miami Mint: 0.4%

• Strawberry Kiwi: 0.4%

• Mango Peach Apricot: 0.4%

• Blueberry Ice: 0.3%

• Peach Ice: 0.3%

• Strawberry Ice: 0.3%

• Summer Time: 0.3%

• Key Trend: Fruit-Ice combinations dominate, with Watermelon variants leading. Simpler profiles like Strawberry Kiwi and Miami Mint are also significant.

4.3 FLOAT 5% NICOTINE (FLUM) - 7.1% Total Market Share

• Blueberry Raspberry: 0.9%
• Key Lime Pie: 0.8%
• Peach Ice: 0.8%
• Aloe Mango Melon Ice: 0.6%
• Cool Mint: 0.6%
• Strawberry Mango: 0.4%
• Rainbow Candy: 0.4%
• Strawberry Ice Cream: 0.4%
• Cotton Candy: 0.3%
• Apple Ice: 0.2%

Key Trend: Berry blends and dessert-inspired flavors (Key Lime Pie, Ice Cream, Candy) show strength alongside core fruit-ice profiles.

4.4 TI7000 (FUNKY REPUBLIC) - 6.1% Total Market Share

• Peach Mango Watermelon: 0.6%
• Cantaloupe Apple: 0.6%
• California Cherry: 0.5%
• Blueberry Ice: 0.5%
• Watermelon Ice: 0.5%
• Passion Fruit Kiwi Lime: 0.5%
• Pink Bomb: 0.4%
• Tropical Rainbow Blast: 0.4%
• Pineapple Coconut Ice: 0.4%
• Strawberry Banana: 0.4%

Key Trend: Complex multi-fruit blends are prominent, often featuring tropical or exotic combinations. Unique profiles like Cantaloupe Apple and California Cherry stand out.

4.5 OS5000 (LOST MARY) - 3.9% Total Market Share

• Pineapple Mango: 0.4%
• Mary Dream: 0.3%
• Cherry Peach Lemonade: 0.3%
• Açai Storm Ice: 0.3%
• Berry Freeze: 0.2%
• Strawberry Ice: 0.2%
• Black Mint: 0.2%
• Juicy Peach: 0.2%
• Raspberry Lemonade: 0.2%
• Peach Mango Watermelon: 0.2%

Key Trend: Tropical fruits, berry-menthol blends, and lemonade/soda-inspired flavors are key drivers. Brand-specific blends ("Mary Dream") also feature.

4.6 VAPEPIE AG 15000 PUFFS - 3.7% Total Market Share

Prominent flavors include Miami Mint, Blueberry Ice, and Triple Berry Ice (Specific percentages not detailed in source data).

VAPEPIE 2025 Best Vape Flavors

CHILL MINT Flavor Vape

Blue Raspberry Vape

Lemon Lime Ice Flavor Vape

Watermelonlemon Sparkling Water Flavor Vape

5. Key Insights & Strategic Implications for Brands & Traders

This data offers actionable intelligence for global vape brands and exporters:

FLUM's Dominance is Paramount: Understanding FLUM's strategy, particularly the PEBBLE 6000's success and its flavor portfolio, is essential for competitive analysis. FLUM's product development and marketing are clearly resonating powerfully.

Fruit + Ice/Menthol Reigns Supreme: Across leading devices, flavors combining fruit (especially Berries, Watermelon, Peach, Mango) with cooling ice or menthol notes are consistently the top performers. "Blue Razz Ice" exemplifies this winning profile.

Watermelon is a Key Player: Watermelon appears frequently in top flavors across multiple brands, both as a single note and in complex blends.

Complex Blends & Dessert Notes Have Space: While fruit-ice dominates, successful devices also feature multi-fruit combinations (3+ fruits), dessert-inspired flavors (Candy, Ice Cream, Pie), and unique profiles (Cantaloupe Apple, California Cherry). Brand differentiation often occurs here.

Localization is Crucial: California's flavor preferences may differ from other US states or international markets. This data is vital for tailoring product offerings and marketing messages to this specific region. Regulatory landscapes (like potential flavor bans) must also be monitored closely.

Device Platform Matters: Success is tied to specific devices (PEBBLE 6000, BC5000, etc.) as much as brands. Understanding the winning features (puff count, form factor, nicotine strength alongside flavors) of these platforms is critical.

Competitive Benchmarking: Brands can benchmark their offerings against the specific flavor performances of key competitors in California.

6. Disclaimer & Data Source

Source: VAPEPIE Market Analysis Report, Q2 2024.

Methodology: Analysis based on 4,545 discarded disposable electronic cigarette devices collected within California.

Coverage: Reflects the California disposable vape market specifically during Q2 2024. Market dynamics and regulations can change rapidly.

Disclaimer: This report summarizes and analyzes third-party data for informational purposes. Flavor availability and regulations are subject to change, particularly given evolving FDA policies and state-level restrictions. Companies should conduct thorough due diligence and legal compliance checks before market entry or product development decisions.