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Replaceable Pod Vapes, known for their rich flavors, portability, and easy pod replacement, have emerged as the dominant category in the Vape market, gaining widespread popularity among retailers and consumers alike. Users exhibit a high affinity for the RELX brand, with extended usage durations and positive evaluations of flavor consistency.
Leveraging the diverse flavor options of Replaceable Pod Vapes, current users prefer lighter-tasting pods, with mint and fruit flavors ranking highly in popularity. Additionally, the authenticity of pod brands and distribution channels is a key consideration during purchases. Replaceable Pod Vape users are predominantly male, with middle-to-high-income professionals in higher-tier cities forming the core consumer base.
These users have diverse interests, frequent social gatherings, and a strong sense of fashion trends, placing significant emphasis on product quality. The rise of compatible pods has attracted younger consumers, but issues such as "unstable flavors," "dizziness or chest tightness," and "low flavor reproduction" have raised concerns. Moreover, promotional messaging for compatible pods during sales can lead to misconceptions about their association with original brands, potentially impacting perceptions of the original product's flavor and lifespan.
In the current Vape market, Replaceable Pod Vapes are favored by retailers and consumers due to high pod repurchase rates and convenient e-liquid replacement. An Vape is a low-voltage micro-electronic atomization device that uses a rechargeable lithium battery to generate current, atomizing the e-liquid in the atomizer to simulate the smoke produced during traditional smoking. The harmful substances produced by Vapes after combustion are significantly fewer than those from traditional cigarettes, positioning them as a harm-reduction alternative to tobacco.
Replaceable Pod Vapes feature pods that contain both the atomizer and e-liquid, requiring users to replace the pods themselves. Disposable Vapes are single-use products that must be purchased and used entirely at once, while open-system devices require users to manually add e-liquid to the atomization chamber.
Replaceable Pod Vapes have become the primary category in the market due to their numerous advantages.
With reduced harm, rich flavors, portability, and easy e-liquid replacement, Replaceable Pod Vapes dominate the Vape landscape, accounting for 74% of retail sales in the Vape market in 2019. This report delves into the behaviors and preferences of Replaceable Pod Vape users.
Working Principle: The sensor detects airflow movement, triggering the airflow sensor switch via the control chip, activating the Vape and illuminating the LED indicator. The heating coil and atomization core convert electrical energy into heat, delivering it to the atomization chamber to heat incoming cool air. The heated air passes through the intake path in the atomization chamber, evaporating the e-liquid through heat transfer. The resulting vapor mixture is inhaled by the user, completing the vaping process.
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Male users predominate, with 26-35-year-olds and residents of higher-tier cities as the main consumer groups.
Replaceable Pod Vape users remain primarily male, comprising over 70% of the demographic. In terms of age, consumers aged 26-35 account for nearly 60%, representing the most significant user segment. Geographically, users in first-tier, new first-tier, and second-tier cities (higher-tier cities) make up 77% of the total, serving as the primary sources of Replaceable Pod Vape adoption.
Middle-to-high-income mid-level managers are the primary users of Replaceable Pod Vapes.
Currently, Replaceable Pod Vapes show a higher preference among mid-level managers, with a 52% share. Regarding personal monthly income, Replaceable Pod Vape users are concentrated in the 10,000-20,000 yuan range. Additionally, over 76% of married individuals opt for Replaceable Pod Vapes.
Moderate work intensity with dedicated leisure time.
40.8% of Replaceable Pod Vape consumers follow a standard 9-to-5 schedule, achieving a balanced work-life dynamic. 33.8% experience some work pressure but still manage to allocate time for personal or family leisure. Overall, Replaceable Pod Vape users maintain moderate work intensity, ensuring ample personal leisure time and a harmonious balance between work and life.
Diverse interests, with social gatherings, watching shows, and fitness standing out.
The most common leisure activity among Replaceable Pod Vape users is gathering with friends (mention rate: 43.2%), followed by watching
TV programs or films (42.4%) and engaging in sports/fitness/ball games (40.0%).
Emphasis on product quality, fashion trends, and value-for-money are typical consumption labels.
37.4% of Replaceable Pod Vape consumers state that "prioritizing quality and buying the best within budget" best aligns with their consumption views. 30.9% indicate that "trendy and fashionable products are most appealing for purchase." A substantial portion (29.0%) also emphasizes "valuing cost-effectiveness and preferring items that offer good value."
VAPEPIE brand holds a high market share with long-term usage.
42% of Replaceable Pod Vape users report currently using the VAPEPIE brand, with usage exceeding two years. Furthermore, VAPEPIE consumers typically purchase more from specialty stores (authorized retail outlets).
Ribena Vape VAPEPI Replaceable Pod
Blueberry Blast Vape VAPEPIE Replaceable Pod
Watermelon Ice VapeVAPEPIE Replaceable Pod
Strawberry kiwi Vape VAPEPIE Replaceable Pod
Primarily highly educated, middle-to-high-income individuals in first- and new first-tier cities.
VAPEPIE users have a male-to-female ratio of approximately 7:3. Over 60% (66.1%) reside in first- and new first-tier cities. More than 60% (62.6%) are aged 26-35, with over 80% (86.0%) holding a bachelor's degree or higher. They are predominantly married (72.8%), with monthly incomes in the middle-to-high range, concentrated between 5,000-20,000 yuan.
Preference for lighter tastes, with tobacco, mint, and fruit flavors most popular.
Compared to traditional tobacco, Vape users favor lighter pod flavors. Among 18-25-year-olds, novel flavors are more preferred, while older smokers tend toward traditional tobacco as their top choice.
Average pod replacement frequency is 5.8 days, with specialty stores as the primary channel.
As age increases, pod replacement frequency shortens. For purchase channels, 18-25-year-olds not only use conventional outlets but also prefer trendy stores, WeChat sellers, and friends as sources.
Single-flavor, multi-pack purchases are common; stockpiling during promotions is favored.
86% of Vape consumers buy multiple packs per purchase, with over half opting for single-flavor pods. Additionally, 73% are willing to stock up on multiple packs during sales promotions.
💸 Cost Comparison: Disposable Vapes offer lower short-term costs, while Replaceable Pod Vapes are more economical for long-term use
🌱 Environmental Impact: Replaceable Pod Vapes reduce electronic waste through pod and battery recycling and reuse, making them more eco-friendly.
🔋 Convenience: Disposable Vapes are ready-to-use and highly portable; Replaceable Pod Vapes provide longer battery life without frequent recharging.
🌈 Flavor and Experience: Replaceable Pod Vapes offer a wider variety of flavors and nicotine strengths, catering to personalized needs.
🤲 Selection Advice: Consider long-term usage costs, environmental factors, and personal preferences to choose the Vape type that best suits you.
This analysis provides in-depth insights into Replaceable Pod Vape user behaviors, preferences, and market trends. For those exploring Vape options, understanding these factors can enhance your decision-making process and improve overall user satisfaction.
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